The "Center for Science in the Public Interest" unloads on Ben & Jerry's:
WASHINGTON, July 30 /U.S. Newswire/ -- Ben & Jerry's misleadsWho cares about artificial ingredients? I want my Mumia Melt!
customers by falsely claiming that some of its ice cream and frozen
yogurt products are "All Natural," when they contain artificial
flavors, hydrogenated oils, or other factory-made substances,
according to a complaint filed today by the nonprofit Center for
Science in the Public Interest (CSPI). The group wants the Food
and Drug Administration (FDA) to take enforcement action against
the company, a unit of the multinational food conglomerate
Unilever.
"Ben & Jerry's enjoys a carefully-cultivated public image as an
eco-friendly, worker-friendly brand -- the kind of company whose
label claims should be truthful," CSPI executive director Michael
F. Jacobson said. "So it's sad that Ben & Jerry's is trying to
pass off products laden with these factory-spun ingredients as
'natural,' when there's little natural about them. These
ingredients are man-made and simply don't occur in nature."