Monday, July 29, 2002

What's Your Demographic?
I must confess that I don't really get into those ubiquitous Web quizzes like
So here's an alternative - what do marketeers think of where you live? What's Your Demographic?

For the Country Store:
Dominant ACORN: 7E (Small Town Working Families)
This is small-town America. With multigenerational families, this market is less ethnically diverse than the U.S. as a whole. Active in their communities, they are top-ranked for buying preschool toys and reading Country Home magazine. Their lifestyle includes a bit of country living (hunting and fishing), but they also like the conveniences of today, fast food and take-out, and shopping at malls.
Shopping at malls means a trip to the "big city" (unless they mean Wal-Mart), but otherwise fairly accurate, at least for the town where the Post Office is.