Sunday, June 23, 2002

Investment Tip. David Kaplan at the Houston Chronicle reports that
In New York, Los Angeles and Chicago, the No. 1 network for nightly news among adults ages 18 to 34 is not ABC, CBS, NBC, Fox or CNN.

It is the Spanish-language network Univision.

In Houston, Univision, Channel 45, has been ranked No. 1 throughout the day among adults ages 18 to 49 for almost a year, according to Nielsen ratings.

A population explosion among U.S. Hispanics is changing the television and radio landscape and creating a bright future for Univision and other Hispanic broadcast networks.
There are lots more interesting details on the whole Hispanic media market, but the bottom line seems to be that Univision is the 400 pound gorilla according to the Wall Street analysts. No one seems to be worried that the profits are built on a foundation of illegal immigration. Happy days are apparently here again.