In Rome, building owners are putting up "restoration" scaffolding around landmarks so they can turn them into giant billboards.
Soon, Rome's beloved Pantheon, the former pagan temple that has survived through the ages in the heart of the city, will become the first Roman antiquity to be covered by ads.Offering hope for sedentary seniors, an 81 year old man was arrested for crashing his pickup while doing doughnuts in a school parking lot. Spirituous liquors were involved.
Cellular phone companies have expressed great interest in the prestigious advertising space, according to Interpromos, the agency that has signed a six-figure deal to promote the marketing merits of the 2,000-year-old domed structure.
"It's a very important monument, and it would enhance the glamor of your product to have an advertisement on it," said Interpromos spokesman Carlos Sinopoli.
Hey, someone found my old suitcase!
