Friday, October 24, 2003

Don't let the garage door hit you on the butt, fellas!

Pop-up ad pusher X10 files for bankruptcy:
The notorious Internet pop-up ads of scantily clad women being viewed from miniature wireless cameras might be gone forever.
Bummer!
X10 Wireless Technology, which sells the cameras mainly through the Internet, filed for Chapter 11 bankruptcy Tuesday in U.S. District Court, seeking a voluntary reorganization.
Chapter 7 would have been better.
X10 may have been one of the first companies to take full advantage of pop-under and pop-up technology. It used splashy, colorful ads to draw attention to its Web site from such Web sites as The New York Times.

At its height two years ago, X10.com was the fourth-most visited Web site — ahead of well-known names like eBay and TerraLycos, according to research firm Jupiter in Darien, Conn.

The strategy may have backfired. Jupiter found that nearly two-thirds of the people who saw the ads closed the browser within 20 seconds.
And said "#*&!@ popup bastards"!