Monday, July 07, 2003

It's not our fault!
In a press release hyping a new book, I was pleased to discover that it's definitely not our fault:
In a provocative new book, Dr. Barnard reports on recently conducted but previously unpublicized studies, showing that cheese, chocolate, sugar, and meat all spark the release of opiate-like substances that trigger the brain's pleasure center, making these foods so hard to resist. Breaking the Food Seduction (St. Martin's Press, June 2003) is expected to bolster the case of the new fast-food lawsuits seeking redress for America's obesity and diabetes epidemics. The book also includes new information proving that industry has purposefully manipulated our tastes for unhealthy foods.

"Until now, Big Food has tried to defend itself from Big Tobacco-like lawsuits by arguing that unhealthy foods, unlike cigarettes, are not addictive. Ever since the first fast-food lawsuit was filed last summer, industry has argued that customers who get suckered into high-fat meals-like cheeseburgers and shakes-have only themselves to blame for their health problems," says Neal Barnard, M.D. "But it's high time we stopped blaming ourselves and recognized there's a real physiological reason we feel inexplicably drawn to these foods."
And we can sue somebody with big pockets! Yum!