Friday, July 11, 2003

Another marketing genius
Gizmodo stuns with AT&T Wireless wants you to keep quiet:
In a marketing stunt that is sure to backfire, AT&T Wireless is going to start sending actors dressed up as grandmothers out into public places like Grand Central Station to shush rude cellphone users who speak too loudly on their phones and reward polite ones with candy and vouchers for accessories. I'm sure someone thinks this is a clever idea, but publicly confronting your customers with their bad behavior is usually not a good idea. ... Imagine if Budweiser went around during Mardi Gras and chastised people for behaving foolishly when drunk.
I forsee humor ahead - "Fake Gran Busted in Station Fracas."