It's for the children alert!
(Via Amygdala) The Independent alarms with Why that big, fat KitKat could be the death of you:

Bumper chocolate bars should be banned and confectionery firms made to sign a strict new nutrition code, a leading public health expert claims.

Professor Malcolm Law is one of an increasing number of nutritionists and medical experts who believe that tough measures are needed to tackle a growing epidemic of obesity and continuing problems in effectively reducing coronary heart disease in Britain. Their concerns focus on the links between these diseases and the growing availability of cheaply priced, king-sized, high-fat chocolate bars, jumbo-sized crisps packets and super-sized bottles of sugary soft drinks.

They believe that consumers are more likely to buy the Mars Big One, which is a third larger than a standard bar but only 15p more expensive. Similarly, the KitKat Chunky costs 40p and weighs 55g, and is only 5p more than the smaller, traditional KitKat bar.

While Malcolm's fantasy merely makes me cranky, I wonder if he has discovered the mystical hold which chocolate has on the female of the species? Professor Law may uncover a more substantial health hazard involving knuckle sandwiches if he tries to restrict chocolate.

Nutritionists claim that some manufacturers deliberately lure children and low-income families into buying fatty, sugary and high-salt foods by heavily promoting cheaply priced, king-sized products.

They pointed to a series of recent marketing campaigns, such as McDonald's current "two for two" offer selling two hamburgers and chips for £2, or Coke selling 2-litre bottles for £1.20 when the 1.25-litre Coke bottle costs 99p.

Later this month, the Health minister Hazel Blears is expected to open another conference where experts will add to calls for tighter controls of food advertising, particularly targeting young people.

Children were the least likely to understand the risks of buying king-sized chocolate bars or soft drinks.

Why don't they just simplify things and completely specify the packaging, contents, and pricing for all food products? They could call them rations.