Saturday, July 12, 2003

And as for all you little people...
Cables compete for 'Timex crowd':
Television demographics just got a brand new term: the Timex crowd — the vast and valuable viewership of ordinary Americans looking for a straightforward news story.

It may prove the most coveted target audience of all.

CNN President Jim Walton was parsing his network's strategies before a group of TV writers Thursday when he made an blithe comment about the Fox News Channel, which currently dominates the ratings race.

"I really don't think Rolex cares how many watches Timex sells," Mr. Walton said, implying that the quality of CNN's coverage, viewership and advertising mattered more in the long run than the hard quantity of Fox's ratings numbers.
I believe the technical term for this is "sour grapes".