Low-carb beer is the biggest thing to hit breweries since light beer
The industry generally recognizes light beers as having low calorie counts; low-carb counts are touted as having few carbohydrates. Beer experts say half the estimated $60 billion to $70 billion domestic beer market is from light beer sales as Americans continue to seek out beers that won't add to their waistline.No word on whether it tastes like beer.
Although it's still too early to tell how much the low-carb beer sector claims, analysts say there are already more than a dozen so-called "low-carb beers" competing for shelf space, and more breweries are looking to cash in on the trend.
