Thursday, December 19, 2002

"Video killed the radio star..."
The Hollywood Reporter says Cable claims first TV title:
2002 was the year cable outperformed broadcast, grabbing a higher aggregate share of the audience for the first time ever.

With a few weeks left until the final numbers are calculated, Nielsen Media Research projects that ad-supported basic cable networks grabbed 48% of the viewership compared with 45% for all seven broadcasters (including Pax). Broadcast dropped from 49% in 2001.
Which reminds me of Hollywood and video/computer games:
Indeed, the video game market is big business. It racked up $9.3 billion in revenues last year, outgunning Hollywood's box office take of $8.1 billion by a cool billion dollars. According to research firm InStat/MDR, console games accounted for nearly $7.4 billion in revenue in 2001.
But they're still working out the perks.