Friday, December 20, 2002

They're everywhere!
From ESPN, George Foreman still sizzles as endorser:
While the 53-year-old Foreman is frequently left off lists of the top endorsers in the sports world, he might actually be the most effective one. For the third straight year, Foreman's signature grills are expected to remain the No. 1 selling housewares item in the United States, and more Foreman-endorsed grills will be sold this year than all brands of coffeemakers combined, said Gary Ragan, vice president of marketing for Salton, the grill's maker. In England, the company is expecting to sell two million grills this year, making it the best-selling electrical appliance in the country's history, Ragan said.

Foreman originally was to receive a percentage of grill sales from his endorsement, but astronomical sales from his "Lean Mean Fat-Reducing Grilling Machines" prompted Salton to buy Foreman out. Three years ago, the company awarded Foreman with a five-year deal reportedly worth $137.5 million for the worldwide rights to his name and likeness. He made just $20,000 from endorsements during his boxing prime in the 1970s.