Fabian Alert!
No, not the singer. The British socialist society who issued a Call for ban on fizzy drink ads aimed at young:

Advertisements for sweets and fizzy drinks targeted at children should be banned as part of a strategy to combat an obesity crisis threatening the next generation, the Fabian society urged the government yesterday.

The left-of-centre thinktank said many children's lives would be shorter than their parents' unless unhealthy eating habits and lack of exercise were tackled urgently.

It's for the children! And while they were at it, they had some more advice:

The pamphlet, by Howard Stoate, Labour MP for Dartford and chairman of the all-party parliamentary group on primary care and public health, also said that planning permission should be given to new food stores only if they were accessible on foot.

He called for subsidies for food shops in "food poor" neighbourhoods, compulsory cookery classes in schools, and regular government advice to households, including suggested daily menus of nutritious foods.

Responsibility for school sport should be transferred from the Department for Education and Skills to the Department of Health, where it could be tailored to improving children's fitness and lifestyles.

I'm tempted to ask, "What next?", but I'm afraid of the answer.