Friday, December 27, 2002

And even more good news ... not necessarily for India though
In a previous post, I had a little fun with the rise of telemarketing of US consumers by firms in India. Well the FTC's planned national "do not call" list has thrown a spanner in the works:
MUMBAI: The US Federal Trade Commission's plan to bar telemarketers could affect the revenues of Indian call centres.
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The chairman of the Federal Trade Commission said he hopes to eliminate 80% of unwanted telemarketing calls under his agency's plan to set up a national "do-not-call registry."
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Telemarketing calls made by Indian call centres give steady revenue per call made and a bonus if successful enquiry or sales is generated. It is seen as a lucrative business at the low end of industry by almost all call centres in the country.
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According to officials in call centre companies here, almost all the companies doing voice business here derive a substantial portion of their revenues from telemarketing. Moreover, most states have a do-not-call registry which Indian companies currently follow.

The creation of a central registry means that this list will now be centralised and more closely monitored from now on. Indian firms, which work for American companies, have to become a member of the American Teleservices Association.

They also have to register with each state in which they plan to make these calls. The ATA has been asking the FTC to remove the do-not-call list in each individual state as it raised the cost and complexity doing business as its member has to buy 50 different lists to do business in the country.
I guess they got it removed - and replaced by one big honking list. Be careful what you wish for.

But the skies are not completely clear:
Calls from charities and politicians are exempt from the FTC ban, as are telemarketers conducting surveys or market research, and any firm that has an "existing business relationship" with a consumer - unless the consumer specifically requests that the company not call. These means that the captive call centres of companies like GE may not be affected in India.

The ATA is now lobbying against the central registry and is raising money from its members to file a suit against the same, according to members of the ATA here.

In the past, ATA has said a do-not-call registry would violate their First Amendment right to freedom of speech.

Since October, ATA has been preparing for a possible legal challenge. ATA has formed a Strategic Planning Fund to support a possible legal challenge.
Thanks pals, for protecting my right to hear about aluminum siding.

Actually, if you can restrain yourself from abusing telemarketers, you can today request that you be put on their firm's "do not call" list. It shuts them up immediately and after a while the number of calls is much smaller.