Bloggers Break Sony:
Sony made an unpopular product decision and got its reputation incinerated by waves of flaming bloggers. That's a lesson for other companies.
If you haven't been following this one, the article has a nice summary. Best part:
Alan Scott, chief marketing office at business information service Factiva, said, "I think that we're in an entirely new world from a marketing perspective. The rules of the game have changed dramatically. The old way of doing things by ignoring issues, or with giving the canned PR spin response within the blogosphere, it just doesn't work."
Thomas Hesse, Sony BMG's Global Digital Business President, attempted to do just that by dismissing the online protests. "Most people, I think, don't even know what a rootkit is, so why should they care about it?" he said in a November 4 interview on National Public Radio's Morning Edition.
Bzzzt, game over! Thanks for playing.
