Thursday, April 06, 2006

I'm shocked I tell ya!

New Data Reveals Virtually No Viewers For Time-Shifted Spots:
ADVERTISERS DETERMINED TO RESIST PAYING for ads skipped with DVRs can find new ammunition in Nielsen's new minute-by-minute ratings. An analysis of the so-called "commercial ratings" obtained by MediaDailyNews reveals that virtually no one stops to view a commercial when watching a program in time-shifted mode.
Ya think? The amazing part is actually that 1% did watch the commercials on some recorded shows. Probably passed out on the couch.