Forty-five years ago, during the Maoist era, Chinese people were ordered to kill rats as part of a hygiene campaign.The high pitched whine you hear is the corpse of the Great Steersman passing 3600 rpm.
This week, Walt Disney Co. announced it had entered into a partnership with China's Communist Youth League to promote Mi Laoshu, or Mickey Mouse, whose Chinese name means rat as well as mouse.
The California-based entertainment giant is organizing "outreach programs" through the Youth Palaces run by the Communist Youth League to teach Chinese children about the travails of Daffy Duck and Goofy, how to draw Mickey, and the many other delights of North American consumerism.
The marketing ploy, in advance of the opening of a $1.8-billion (U.S.) Hong Kong Disneyland, is a telling sign of the extent to which China has become more corporate than Communist.
Friday, September 24, 2004
But if you go carrying pictures of Chairman Mao, you ain't going to make it with anyone anyhow
Mickey Mao's alliance with China's communists: