Ow, that really hurts!

Graham Turner in the Telegraph - 'The EU? It's political suicide to mention it in Switzerland':

Last week, the European Trade Commissioner had a grim warning for Britain: if we vote against the EU constitution in the forthcoming referendum, we could end up like... Switzerland.
...
All of this, not surprisingly, provoked a certain amount of discreet mirth in both Switzerland and Norway, which happen to be the richest countries in Europe. Both have only an arm's-length relationship with the EU.

The Eurobureaucrats will have to do better than that.