You gotta be kidding!
Just like the purported Buttafuoco/Simpson match, my view of the Spike Lee/Viacom dust-up over "Spike TV" is distaste for both parties. Predictably, sensitive ole Spike has his panties in a twist over Viacom's plan to create a "guy channel" called Spike TV:

Lee said he thought his reputation would suffer "irreparable injury" if Spike TV went on air, because it could lead the public into thinking he's involved with a station that will revolve around James Bond, wrestling and a Pamela Anderson-inspired cartoon.

"He claims . . . that it would cause irreparable injury to 'associate an acclaimed artist's name' with the 'demeaning, vapid and quasi-pornographic content of Spike TV,' " the network said its in filing.

Gee, I would have guessed the association would raise most people's opinion of Spike.

But the really weird part is:

In his decision last week, Tolub noted that TNN President Albie Hecht "has conceded that Spike Lee was one of the role models for the network name," and that, coupled with the network's marketing itself as "aggressive and irreverent," could mislead the public into thinking Lee was involved.

The rocket scientists at TNN thought that Spike Lee would be a "role model" for a guy channel? I'm surprised they didn't want to call it Urkel TV.